![99 Francs](https://image.chilimovie.com/region2/en/300px/20220703/8yj6tkyp7dvdzkkIasX2SUmZd81.jpg)
Paris, France, 2001. Octave Parango, a young advertiser working at the Ross & Witchcraft advertising agency, lives a suicidal existence, ruled by cynicism, irresponsibility and debauchery. The obstacles he will encounter in developing a campaign for a new yogurt brand will force him to face the meaning of his work and the way he manages his relationship with those who orbit around his egotistic lifestyle.